Heartbeats Innovation & Communication was founded in 2018 by our co-founders Christina Forster and Bistra Kumbaroska with the main purpose to contribute to a more sustainable and just world.

 

But what seemed a clearly defined purpose turned into a challenging journey for a while. 

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Whilst terms like CSR or social impact only started to pop up when we started, “doing impact” vastly turned turned into a huge trend and we and our work often in the middle of it. Instead of really contributing to a more just world, Heartbeats found itself more and more as an instrument of greenwashing, with no changes made afterwards. 

 

That is where the real path of Heartbeats started to show: We decided to to approach impact in new ways and committed to only work with partners, that are equally committed to put their efforts and resources where real change can happen.​​