Heartbeats Innovation & Communication was founded in 2018 by our co-founders Christina Forster and Bistra Kumbaroska with the main purpose to contribute to a more just world.

 

But what seemed a clearly defined purpose turned into a rather difficult and uncomfortable journey. 

Whilst terms like CSR or social impact only started to pop up when we started, “doing impact” vastly turned turned into a huge trend and we and our work often in the middle of it. Instead of really contributing to a more just world, Heartbeats found itself more and more as an instrument of greenwashing, with our services booked but no changes made afterwards. 

 

That is where things got complicated but also the real path of Heartbeats started to show: We decided to turn our back to a (by now) highly profitable impact industry and continue to search and work with partners, values and approaches that are committed to put their efforts and resources where real change can happen.

 

Ever since we know: the Heartbeats is never the easy way but it’s the one where from time to time, we really manage to contribute to a more just world. 

 

Are you on a similar uncomfortable journey? 

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