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Nowadays, business and organisations are not only expected to make a stand on how they operate responsibly - it also becomes more and more important to communicate in a responsible way. This can be challenging, specially for startups and businesses that are not directly connected to positive social impact. But also non-profit organisations and social businesses need a customised setup - based on their stakeholders and impact. We are here to help with exactly that, no matter the background of your work.

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Changing your long term Comms strategy might sound frightening but is actually the biggest trend in Communication there is.

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So what exactly is Responsible Communication? Here's a definition we like: Responsible Communication is targeted, human, transparent, truthful and caring about its economics, social and environmental impacts. In reality this means:

• changing your narrative and key messages

• adapting the language you use.

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Sounds a bit frightening all at once? We agree, and that's why we make sure with all our partners that it's only done step by step.

 

A social and political language responsibility is crucial these days and far from unified or even defined. The right language for your brand depends on your target markets, impact and stakeholders. Diversity Management and Gender Mainstreaming are only two approaches that can help shaping your Brand Voice in a responsible way.

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Changing your brand's key messages, and as result your long term Comms Strategy might sound even more difficult but has actually become a global trend called Responsible Storytelling.​ From bloggers to the world's biggest fashion brands - businesses and organisations of all sizes are shifting their narrative to social or environmental issues.

 

If you feel ready for Responsible Communication, here is how we can help: 

• Responsible Storytelling - Key messages Strategy

• Step by Step Implementation Plan of Responsible Comms

• Language responsibility and Brand Voice

• Responsible Social Media content and production

• Responsible Content Brainstorming and production